BASE and CSMG Strategic Alignment
BASE Sports Group and Collegiate Sports Management Group Forge Strategic Alignment to Extend Reach to Youth and Amateur Sports
STAMFORD, CT (June 20, 2024) – BASE Sports Group (BASE), a leading sports management agency in youth sports, and Collegiate Sports Management Group (CSMG), an integrated sports and entertainment media company focused on esports and traditional sports, proudly announce their strategic alignment aimed at revolutionizing sponsorships in youth and amateur sports.
This partnership brings together the expertise and resources of two industry leaders. The shared goal is to enhance opportunities for athletes while optimizing partnerships with national, regional, and local businesses to promote sports programs.
As part of this collaboration, BASE will leverage CSMG's successful track record of media rights, licensing, and sponsorship sales in the collegiate and esports industries to support its extensive network of properties in youth sports. This alignment aims to secure broader exposure and revenue opportunities.
Mark Dvoroznak, Co-Founder and Chief Executive Officer (BASE Sports Group): “BASE has grown exponentially, due to our unparalleled knowledge and experience in the youth sports market. Our growth has afforded us the opportunity to expand our seller network to now include CSMG, tapping into their decades of experience selling and fostering impactful sports partnerships. We look forward to collaborating with CSMG to deliver exceptional value to our clients.”
Michael Schreck, Co-Founder and Chief Executive Officer (CSMG): “Expanding CSMG's offerings to include the BASE Sports Group portfolio youth sports, marking a pivotal moment in our mission to support athletes at every stage of their development. By extending our reach from elementary and middle schools through high school and into college, we are creating a comprehensive ecosystem that nurtures talent, fosters growth, and provides continuous opportunities for young athletes. This alignment with BASE Sports Group not only broadens our impact but also enhances our ability to deliver unparalleled value to our partners.”
The partnership between BASE Sports Group and Collegiate Sports Management Group signifies a transformative step forward in sponsorship development and sports media management, setting the stage for a new era of innovation, collaboration, and success.
About BASE Sports Group
BASE Sports Group (BASE) is a tech-enabled, data-backed, sponsorship sales agency dedicated to youth and community sports. BASE was founded in 2021 to bring a sophisticated and measured approach to commercial partnerships in this sector. BASE’s leadership team spans decades in both sponsorship and operations of sports properties. BASE has secured partnerships with brands like: Papa John's, PRIME Hydration, DUDE Wipes, College Ave Student Loans, Floyd's Barbershop, Hard Rock Cafe, and many more. These brands have trusted BASE to engage the families of youth athletes across 20+ sports and in more than 40 states - a total network of more than 25 million consumers. To learn more visit us at https://basesportsgroup.com/.
About Collegiate Sports Management Group
CSMG is an integrated sports and entertainment media company focused on esports and traditional sports. As an experienced, trusted, results-driven team, we focus on our business verticals - CSMG and ESPORTSU - which are rooted in intellectual property rights management, acquisition, and development through media rights, Name, Image, and Likeness (NIL), valuation services, licensing, and sponsorship sales. We also offer expertise in developing communities through brand building, original content, and event production & management. We drive our partners’ success at the crossroads of tech, sports, entertainment, and video games. To learn more, visit us at https://collegiatesmg.com/.
For more information, visit BASE Sports Group and Collegiate Sports Management Group.
