CSMG STRIKES LINEAR TV DEAL
CSMG STRIKES LINEAR TV DEAL WITH ARIZONA’S FAMILY SPORTS TO SHOWCASE THE ROAD TO MAY MADNESS
The four-part series will debut on April 20 featuring Arizona colleges competing in the birth of the Western Cactus League to advance to CECC Texas
STAMFORD, CT (April 18, 2024) - Collegiate Sports Management Group (CSMG) announced today it has formed a partnership with Gray Television’s Arizona’s Family Sports (KPHE/KAZF/KAZS/KOLD) to showcase collegiate esports throughout its linear TV network with a four-part series airing weekly titled, “The Road to May Madness.” Produced by CSMG, the show will chronicle the birth of the Western Cactus League, a statewide esports conference celebrating the finest college video game competitors in the State of Arizona, including Arizona State University, Grand Canyon University, Northern Arizona University, and the University of Arizona.
The first episode was produced in March as Grand Canyon University hosted the inaugural championship in their esports and gaming arena on campus. Viewers will follow along the Passage to Perfection as the teams competed in Overwatch to punch their ticket to CECC Texas presented by McDonald’s to be held on May 3-5 at Esports Stadium Arlington.
The series will air every Saturday beginning on April 20 at 6:30 pm MST across Phoenix, Flagstaff, Tucson, Yuma, and Albuquerque (check your local listings):
Episode 1 - Welcome Western Cactus League
Episode 2 - What is Overwatch?
Episode 3 - A Teams Passage to the Trophy
Episode 4 - The Road Ends at CECC
“As we continue to showcase the power of collegiate esports and diversify our distribution platforms, it is important that we start exposing the competition on traditional TV to complement and grow our audience and reach,” said Michael Schreck, Chief Executive Officer for CSMG. “To be partnered with Arizona’s Family Sports which brings local sports to their market including professional men’s and women’s basketball, is a huge step forward for us.”
CSMG will welcome 84 teams from a record breaking 19 conference champions to CECC Texas, the largest scholastic esports festival globally to hoist one of the coveted trophies across SMASH presented by GenE, Overwatch 2, Rocket League, and VALORANT. Fans can watch the CECC Texas on ESPORTSU’s Twitch channel at https://www.twitch.tv/esportsu.
CECC Texas 2023 was also recently awarded LAN Event of the Year during the inaugural Scholars Awards in Las Vegas, which are in partnership with the Esports Awards.
