Transforming Traditional Sports & Esports

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We’ve got a lens on what’s next

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What We represent

Collegiate Esports Teams

College & University Partners

Media Rights Deals Secured

VALUATION & ANALYTICS

We determine the total value assets on behalf of colleges, conferences, leagues, and properties.

NAME, IMAGE, LIKENESS (NIL)

We deliver managed services for NIL athletes of collegiate partners.

We help connect brands with student-athletes to activate impactful sponsorship campaigns.

GROUP LICENSING

We provide our college partners with affordable, turnkey, and all-inclusive licensing opportunities in the traditional and esports space.

SPONSORSHIP SALES

We represent properties for partnerships ranging from collegiate to professional sports.

ESPORTSU represents property rights for more than 3,000 academic institutions from high schools to two- and four-year colleges to support recruitment, student life, and career opportunities.

Our mission is to build the framework to serve the long-term success of collegiate esports through a spirit of collaboration and alliances.

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Partners

CSMG delivers measurable, multi-faceted value to its partners and brands, driving revenue and maximizing exposure.

Testimonials

“The CAA is very pleased to be able to extend its partnership with CSMG. Over the past three years, CSMG was instrumental in helping the CAA secure several important media rights agreements including our revolutionary agreement with FloSports.”

Joe D’Antonio

Commissioner
Colonial Athletic Association

“CSMG’s valuation process has allowed us to better understand our conference, what drives value in the modern collegiate athletics ecosystem, and helped to provide a strategic approach to better engage brands and sponsors, locally, regionally, and nationally. The Horizon League recently expanded its relationship with CSMG for assistance with national sponsorship sales as we continue to grow.”

Julie Roe Lach

Commissioner
Horizon League

“CSMG has proven to be a thought leader with respect to the rapidly emerging media ecosystem. Most important, CSMG was able to deliver to the SIAC a partnership with FloSports, which has provided the conference with both a meaningful media rights fee and exposure for the conference as well as its member schools.”

Gregory Moore

Commissioner
Southern Intercollegiate Athletic Conference

Recent News

NJCAA and Opendorse Partnership to Enhance NIL Opportunities

Aug 17, 2022

Expand Access for over 60,000 Student-Athletes Opendorse becomes the exclusive NIL partner for NJCAA schools, launching a marketplace and providing...