Powering the Best in College Esports
About EsportsU
Collegiate Sports Management Group (CSMG) owns and operates EsportsU. CSMG applies its track record in converting intellectual property rights of collegiate sports programs into engaging formats and business for esports.
EsportsU is the nation’s most trusted provider of college esports solutions and services. Our core focus areas - College Esports Infrastructure, Event IP, Creator-led Branded Gaming Integrations, Production Studio, and Esports Services and Solutions for programs and facilities – shape the foundation for the continuous growth and success of our clients.
We support and represent over 800 universities to establish, commercialize, and grow their esports programs. Aimed at attracting the brightest students, accelerating educational impact, and maximizing engagement through the medium of gaming, shaping the long-term success of college esports.
OUR BRANDS & SERVICES
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Emerging Intellectual Property
We own and operate Collegiate Esports Commissioner’s Cup (CECC) “May Madness” which is the largest scholastic multi-game esports LAN event globally
CECC revolutionized competitive scholastic esports, setting the global standard for competition, innovation, and community
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Publisher Integrations
We provide multiple video game publishers with tailored scholastic solutions, seamlessly integrating their annual competitions and championships into the CECC national
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White Label Studio Production and Distribution
We are a premier live event producer of gaming tournaments, delivering branded content activations and full-scale production services for youth, scholastic, and professional partners.
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International Expansion
Just completed Year 5 of CECC for the USA; structuring CECC “May Madness” global licensing agreements for scholastic multi-game esports LAN events, starting with India in June 2026.