Newman’s Own to Sponsor CAA Women’s Basketball Championship
Newman’s Own will be highlighted throughout the CAA Women’s Basketball Championship from March 13-17 at the Entertainment & Sports Arena in Washington, D.C.
Westport, CT (January 30, 2024) - Newman’s Own, Inc., the radically good food and beverage company founded by legendary actor, racecar driver, and philanthropist, Paul Newman, has announced today a partnership with the Coastal Athletic Association (CAA) to become the associate sponsor of the 2024 CAA Women’s Basketball Championship.
Newman’s Own will be featured on-site at the CAA Women’s Basketball Championship from March 13-17 in the nation’s capital, as the winning program clinches a spot in the 2024 NCAA Division I Women's Basketball Tournament. The partnership includes Newman’s Own branding on social media graphics, TV visible signage, and features on the CAA Women’s Basketball website. Additionally, Newman’s Own will enjoy multiple promotions during the CAA tournament on FloSports, culminating in the women's championship title game to be played in front of a national television audience on the CBS Sports Network.
As part of the deal, the purpose driven brand that gives 100% of profits to help kids will support women and girls in sports as well as drive awareness for its great-tasting, high-quality salad dressings, pasta sauces, frozen pizza, and other delicious products.
“As a proud sponsor of the CAA Women’s Basketball Championship and Monmouth Hawks Women’s Basketball program in the Northeast, Newman’s Own celebrates the extraordinary talent, resilience and teamwork exhibited by women and girls in sports,” said Nicole Malcolm-Manyara, Chief Marketing Officer at Newman’s Own, Inc. “Over the years we have witnessed the imbalance in coverage and sponsorship for women’s sports and are excited to help reduce that disparity and support young female athletes just as our founder, Paul Newman, supported women in cinema throughout his career.”
“We are pleased to announce Newman’s Own as a new partner for the CAA and are proud to welcome them as the associate sponsor of our 2024 Women’s Basketball Championship,” CAA Commissioner Joe D’Antonio said. “Being part of one of the CAA’s showcase events will provide great exposure for their company and we are looking forward to promoting their products to our fans across the country and to those attending the games at the Entertainment and Sports Arena in Washington, D.C. We stand with them in their support of our female athletes, as well as their desire to provide increased coverage and sponsorship of women’s sports.”
Newman’s Own will additionally support the Monmouth Hawks Women’s Basketball program in 2024. The partnership will be highlighted by the company serving as the presenting sponsor of National Girls and Women in Sports Day, when Monmouth celebrates the accomplishments of female athletes and recognizes the influence of sports participation for women and girls in February.
Collegiate Sports Management Group (CSMG), an integrated sports and entertainment media company focused on traditional sports and esports, helped broker the deal between the three organizations as the company has worked with more than 1,000 colleges and universities, while executing hundreds of partnership and media rights deals.
“It’s been wonderful working with the team at Newman’s Own, the CAA, and Monmouth University in building this partnership,” said Michael Schreck, Chief Executive Officer for CSMG. “Women’s sports has never been bigger and our team is a leader in showcasing and supporting the future upward trajectory of these student athletes.”
Women’s collegiate sports have seen a surge in interest in recent years and last year enjoyed record viewership of the 2023 Women’s NCAA Basketball Tournament, with the finals delivering 9.9 million viewers. CSMG has played a major role in connecting women’s sports with high-profile brands such as Newman’s Own, which will have a positive impact on student-athletes and fans at the conference tournament in March and for Monmouth University.
About Newman’s Own
Newman's Own, Inc., founded by Paul Newman in 1982, offers great-tasting, high-quality food and beverage products for families and their pets. Products include salad dressings, pasta sauces, frozen pizza, salsa, refrigerated drinks, cookies, popcorn, and olive oil, as well as dog treats. Newman's Own, Inc., continues Paul Newman's founding commitment to "give it all away," with 100% of its profits going to Newman's Own Foundation, which helps children who face adversity. To learn more, visit newmansown.com.
About Coastal Athletic Association
The Coastal Athletic Association has established itself as one of the nation’s top collegiate conferences both athletically and academically for nearly four decades. The conference has produced 18 national team champions in five different sports, 33 individual national champions, 15 national players of the year, 15 national coaches of the year and 13 Honda Award winners. Just as impressive, however, are the honors accumulated away from competition, which include five Rhodes Scholars and 25 NCAA postgraduate scholars.
Membership in the conference has reached its highest point in the league’s nearly 40-year history, with 14 institutions spread across nine states. Full members include Campbell University (Buies Creek, N.C.), College of Charleston (Charleston, S.C.), University of Delaware (Newark, Del.), Drexel University (Philadelphia, Pa.), Elon University (Elon, N.C.), Hampton University (Hampton, Va.), Hofstra University (Hempstead, N.Y.), Monmouth University (West Long Branch, N.J.), North Carolina A&T State University (Greensboro, N.C.), University of North Carolina Wilmington (Wilmington, N.C.), Northeastern University (Boston, Mass.), Stony Brook University (Stony Brook, N.Y.), Towson University (Towson, Md.) and William & Mary (Williamsburg, Va.).
About CSMG
CSMG is an integrated sports and entertainment media company focused on esports and traditional sports. We are an experienced, trusted results-driven team with a focus on media rights, analytics, licensing, and sponsorship sales. We offer expertise in brand building, original content, and event production & management. We drive our partners’ success at the crossroads of tech, sports, entertainment, and video games. To learn more, visit us at https://collegiatesmg.com/.
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