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COLLEGIATE SPORTS MANAGEMENT GROUP

WHERE SPORTS, MEDIA, NIL, AND ESPORTS INTERSECT.

ABOUT CSMG

Collegiate Sports Management Group (CSMG) is an integrated sports, entertainment, and media company committed to advancing traditional sports and esports.

  • Expertise in Media Rights, Analytics, Licensing, Sponsorship Sales, Brand Building, Original Content, and Event Production

  • We empower sports properties, brands, and video game publishers to succeed at the crossroads of tech, sports, entertainment, and video games

  • Through innovation, efficiency and execution, CSMG has created transformative opportunities, driving growth in traditional sports while unifying and elevating the scholastic esports ecosystem

Six men sit at a sports commentary desk outdoors, celebrating with raised fists and holding flags, one with an animal mascot head, in front of a stadium with mountains in the background.

WHAT WE DO

500+

COLLEGIATE ESPORTS TEAMS

750+

COLLEGE & UNIVERSITY PARTNERS

20+

MEDIA RIGHTS DEALS SECURED

1000+

HOURS OF CONTENT PRODUCED

50+

BRAND PARTNERS

OUR SERVICES

EsportsU

ESPORTSU is pioneering Scholastic Esports in partnership with more than 3,000 academic institutions; high school through four-year colleges, to support recruitment, student life, and career opportunities. Our Collegiate Esports Commissioners Cup “May Madness” is the flagship tournament series which hosts over 300 college esports teams in North America crowning a scholastic champion each year across multiple game titles.

Group of esports players with a Ronald McDonald mascot, holding jerseys with names, at the CECC Texas 2023 Champions event.

Media Rights

At CSMG, we are passionate about shaping the future of sports media. With an ever-evolving landscape of digital platforms & broadcasting technologies, we specialize in negotiating comprehensive television, streaming and audio media rights agreements tailored to suit the unique needs of each CSMG partner.

Crowd of spectators filling a football stadium during a game at sunset, with players and cheerleaders on the field.
Two female basketball players in action during a game, one preparing to shoot with a basketball, and the other jumping towards the basket for a dunk, with a crowd watching in the background. A logo for the 2023 Horizon League Basketball Championships is in the center.

Sponsorship

At CSMG, we specialize in developing, curating, and negotiating sponsorships for both traditional sports and esports/gaming. Our mission is to understand the business objectives and goals of brands and provide them with assets and opportunities to drive growth and mutual success.

A group of female basketball players celebrating on the court, wearing white jerseys with navy accents. They are joyful, embracing, and cheering, with some raising their arms. The background shows a crowd of spectators sitting in the stands.

Valuation and Analytics

At CSMG, our analytics services offer invaluable insights into the true worth and marketplace value of a property’s assets, empowering our partners to make data-driven decisions that align with strategic goals.

PARTNERS

CSMG delivers measurable, multi-faceted value to its partners and brands, driving revenue and maximizing exposure.

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TESTIMONIALS

  • Headshot of a man with gray hair, wearing a dark suit, white shirt, and blue tie, smiling against a gray gradient background.

    “The CAA is very pleased to be able to extend its partnership with CSMG. Over the past six years, CSMG was instrumental in helping the CAA secure several important media rights agreements including our revolutionary agreement with FloSports.”

    JOE D’ANTONIO
    COMMISSIONER
    COLONIAL ATHLETIC ASSOCIATION

  • Portrait of a woman with blonde hair, smiling, wearing a pink textured top and a pearl necklace.

    “CSMG’s valuation process has allowed us to better understand our conference, what drives value in the modern collegiate athletics ecosystem, and helped to provide a strategic approach to better engage brands and sponsors, locally, regionally, and nationally. The Horizon League recently expanded its relationship with CSMG for assistance with national sponsorship sales as we continue to grow.”

    JULIE ROE LACH

    COMMISSIONER
    HORIZON LEAGUE

  • A man in a black suit with a red and white striped tie, wearing glasses, and standing against a dark red background with his arms crossed.

    “CSMG has proven to be a thought leader with respect to the rapidly emerging media ecosystem. Most important, CSMG was able to deliver to the SIAC a partnership with ESPN, which has provided the conference with both a meaningful media rights fee and exposure for the conference as well as its member schools.”

    GREGORY MOORE
    CHIEF LEGAL AND BUSINESS OFFICER AT FAN CONTROLLED SPORTS AND ENTERTAINMENT

  • Professional headshot of a smiling man wearing glasses, a suit, white shirt, and striped tie against a neutral gray background.

    “This is the BEST event (CECC) we have participated in! The attention to the student experience was the highest we’ve experienced. Jersey presentation, media day, tournament support, all of it! We will do all we can to get back.”

    DOC HASKELL

    HEAD COACH, BOISE STATE
    4-TIME NATIONAL CHAMPION 3-TIME COACH/DIRECTOR OF THE YEAR

NEWS