CSMG’s unique valuation method determines the total value of assets on behalf of properties, establishing baselines for revenue generation, sponsorship sales, media rights strategy & negotiation, licensing and ticketing, and CRM 

  • Asset Valuation –ability to fully evaluate the total asset values of properties through use of specific analytic tools and unique valuation methodology
  • Media Strategy – drive exposure and revenue through broadcasting and streaming of live experiences and events by utilizing integrated media, as well as digital/social/mobile media
  • Sponsorship – establish ownership rights of highly visible media platforms; conference rights, licensing rights, marks, logos and school rights
  • Event Management – CSMG has experienced team members who have cultivated successful events and look to aid our properties in hosting the most successful events possible
  • Licensing & Ticketing – Assist in maximizing property growth and fan participation
  • CRM/Database –provide data analysis about customers' history with property and can help to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth

CSMG Property Solutions

Calculation Demo

Solution Highlights

NCAA Division I Property

CSMG’s unique valuation method was used to determine the total potential value for a Division I property’s onsite, broadcast and/or streaming, web & digital, social media, and award presentation/banquet assets. The valuation process also included calculating the intellectual property value.


CSMG is committed to helping improve the business performance of Collegiate Athletic Conferences / Schools and Providing them with a successful growth strategy with regards to branding, attracting a higher quantity and quality of applicants, and generating revenue to support their athletic department.