CSMG Launches ESPORTSU Brand

The New Twitch channel goes live this weekend as the road to Collegiate Esports National Competition (CENC) kicks off with Midwest and Southeast Invitationals followed by new original content next week.

STAMFORD, CT (January 27, 2022) – Collegiate Sports Management Group (“CSMG”), an integrated sports and entertainment media company focused on esports and traditional sports in the new creator economy, is launching ESPORTSU, its esports brand aimed at building community, content, and events across the scholastic esports environment. ESPORTSU will enhance the property rights of more than 3,000 academic institutions (high schools to two- and four-year colleges) to support content development, revenue opportunities, and exposure through regional and national events.

The launch of ESPORTSU includes the debut of its 24/7 Twitch channel, where the best collegiate content – including daily matches across all game titles from ESPORTSU’s conference partners, collegiate esports talk shows, student-produced programming, community events, charity streams, international collegiate content, live and virtual events, collegiate awards show, and educational panels – will be curated. The Twitch channel will also debut 6 hours of daily premium collegiate esports programming starting on February 1, in partnership with top collegiate esports conferences, including the ECAC, NECC, NJCAAE, and ECC. 

The ESPORTSU brand will differentiate through media rights, name,image and likeness (NIL) revenue share models focused on the commercialization of esports assets through content creation and monetization, data aggregation, events and tournaments, and community building. The brand is being led by recently-hired Angela Bernhard Thomas, a decorated veteran in the entertainment and esports industry. 

“The collegiate esports landscape is evolving and maturing rapidly, and our goal with ESPORTSU is not to observe collegiate esports mature – but to be the catalyst for it,” said Bernhard Thomas, EVP of ESPORTSU. “We’re building the framework serving the long-term success of collegiate esports through a spirit of collaboration and alliances.”  

Additionally, ESPORTSU is hosting two online collegiate esports tournaments for Valorant and Super Smash Brothers Ultimate. The Midwest Invitational will be held on Saturday, January 29, and the Southeast Invitational on Sunday, January 30 – both beginning on each day at 10 am EDT. The winning teams will seed into the Collegiate Esports National Competition (“CENC”) in May 2022.  Participating schools will include:

  • Southeast Invitational
    • Valorant: Auburn University, Chowan University, Clemson University, Florida Atlantic University, Full Sail University, University of South Florida, University of Central Florida, Wake Forest University  
    • Super Smash Brothers Ultimate: Clemson University, Florida Atlantic University, Full Sail University, University of South Florida, University of Central Florida, Wake Forest University, Georgia Tech  
  • Midwest Invitational 
    • Valorant: Ball State University, Butler University, Indiana University, Michigan State University, Ohio State University, Ohio University, University of Kentucky 
    • Super Smash Brothers Ultimate: Bethel University, Butler University, Michigan State University, Northwood University, Ohio State University, Ohio University, University of Kentucky 

CENC hosted by ESPORTSU will take place on May 6-8, 2022, bringing together the best collegiate esports teams for the first time in Atlanta, GA. The all-inclusive collegiate esports event will gather collegiate esports athletes from across the United States to battle in multiple game titles for the chance to be crowned a national winner.

For the latest updates on ESPORTSU content, tournaments, and events, please follow the brand on Twitch and Twitter

About CSMG

CSMG is an integrated sports and entertainment media company focused on esports and traditional sports in the new creator economy. We are an experienced, trusted results-driven team with a lens on what’s next. The focus of our business verticals – CSMG and ESPORTSU – is rooted in intellectual property rights management, acquisition, and development through media rights, Name, Image, and Likeness (NIL), valuation services, licensing and sponsorship sales.  We offer expertise in developing communities through brand building, original content, and event production & management. We drive our partners’ success at the crossroads of tech, sports, entertainment, and video games. To learn more, visit us at https://collegiatesmg.com/.

Media Contact:

CSMG@dkcnews.com

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