Collegiate Sports Management Group(CSMG) appointed by World Boxing Association (WBA) as Exclusive North American Agency Partner
STAMFORD, CT (September 14, 2022) – Collegiate Sports Management Group (CSMG) announced today it has been appointed as the exclusive North American representative for the World Boxing Association (WBA) in the areas of media rights, sponsorship sales, valuation and development of its long-term media strategy and WBA-owned content. CSMG will also support on a non-exclusive basis across licensing and merchandise, ticketing, brand building, further development of women’s boxing, and additional development of custom content production and distribution strategies.
“CSMG’s wealth of experience amongst the company’s leadership and senior sales team as well as their experience in packaging and selling boxing convinced us they would be able to deliver significant value to the WBA and assist us in continuing to grow our 100 year old organization, while preparing for the next 100 years,” said Gilberto Jesus Mendoza, President of the World Boxing Association.
CSMG will also work with the WBA on both content and sponsorships for its WBA Centennial Convention, to be held in Orlando, FL on December 11-14 at Caribe Royale Hotel. CSMG will be inviting media and potential sponsors for a planned boxing card on December 11, performed under WBA KO Drugs franchise as a primer to develop regularly scheduled programming that the WBA can own, package and sell to potential broadcast partners and sponsors.
The event celebrates WBA’s 100 years of existence as boxing’s pioneer organization and returns for the first time since 2019. The U.S. is where the WBA was born and will be the home to its soon-to-be-relocated offices.
“As the oldest of the four major boxing associations, the WBA is a globally recognized brand with an illustrious history of champions,” said Jim Connelly, Chief Revenue Officer for CSMG. “We applaud the WBA which is also at the forefront of raising the profile of women’s boxing and generating opportunities for female fighters to compete at a global level. We believe the WBA is in a unique position to dramatically grow its brand, vertically and horizontally integrate its business, create new opportunities for boxers, and develop an entire ecosystem around the sport as it enters its second 100 years.”
CSMG is an integrated sports and entertainment media company focused on esports and traditional sports in the new creator economy. We are an experienced, trusted results-driven team with a lens on what’s next. The focus of our business verticals – CSMG and ESPORTSU – is rooted in intellectual property rights management, acquisition, and development through media rights, Name, Image, and Likeness (NIL), valuation services, licensing, and sponsorship sales. We offer expertise in developing communities through brand building, original content, and event production & management. We drive our partners’ success at the crossroads of tech, sports, entertainment, and video games. To learn more, visit us at https://collegiatesmg.com/.
About the World Boxing Association
The World Boxing Association (WBA) is an entity devoted to the government and control of professional boxing activity, specially related to the world titles it owns. The WBA is the oldest boxing sanctionatory body created in 1921 in the USA as “National Boxing Association”. Jack Dempsey was the first World Champion by winning the heavyweight division title. One of his bouts was the first radio broadcasted fight. On August 23, 1962, the organization became a worldwide sanctionatory body, changing its name to World Boxing Association. The WBA ranks 480+ boxers from 70 countries in its global ranking, all of them chasing the dream of becoming world champion in any of the 17 weight divisions the organization has. To learn more, visit https://www.wbaboxing.com/
World Boxing Association
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