Portable Snacking Finds a New Home with the ECAC

10.23.19

Popular South Jersey snack company, Chank’s Grab-N-Go, has teamed up with the Eastern College Athletic Conference (ECAC) for a partnership that will both add great value to the ECAC and drive Chank’s business as well as their rebranding effort through access to over 225 ECAC members and ECAC championship venues. 


The collaboration sees the brand’s expansion in NCAA Divisions I, II, and III, allowing Chank’s to reach all ECAC conference members. Having already established themselves in college sports, Chank’s can now expand marketing efforts to schools in smaller conferences and connect with college athletes with respect to the one thing that brings us all together: good food. “We’re happy to partner with Chank’s and help nourish their commitment to college sports,” said Dan Coonan, president/CEO of ECAC. “Emerging high-growth brands often have an urgency and passion for what they do, and that’s the kind of working relationship we want to nurture.” 


Providing fuel for the field isn’t the only thing that Chank’s has its eyes set on with a new partnership with ECAC. The rapid growth of esports has the company looking at gamers to trade in their handheld remote controls for their delicious handheld snack cones when it’s game over and time to unplug. “We’re thrilled by the radical interest of esports sweeping the country and what it means for students and athletes at D1, D2, and D3 schools,” said Chank’s Founder, Eric Ciancaglini. “Partnering with ECAC is the perfect opportunity for us to grow as esports enters the arena of college sports.” 


With major esports events such as the HV Gamer Con in Albany drawing mainstream interest in esports, there is unlimited new opportunity in growth and expansion for Chank’s to build its brand across all schools in the conference. “As our brand continues to evolve, this partnership marks an exciting new chapter in our sports marketing efforts,” said Ciancaglini. “Working with ECAC allows us to widen our reach in the Northeast and serve an interest we feel passionately about both personally and professionally in the realm of college sports.” 


This partnership was brokered by Collegiate Sports Management Group (CSMG) which represents the ECAC for sponsorship, media rights and licensing. “We are highly enthusiastic that this partnership will be a win-win for Chank’s and the ECAC. ECAC venues are underserved with respect to delicious, convenient food options, and this relationship will provide strong branding and revenue opportunities for Chank’s, said Ray Katz Chief Operating Officer of CSMG. 


About Chank’s: Chank’s Grab-N-Go is headquartered in Millville, NJ, and launched their brand in 2019. Their founder, Eric Ciancaglini, saw a need to provide delicious, more convenient food options while still offering the freshest ingredients available. Chank’s Grab-N-Go can also be found throughout area collegiate stadiums, food truck festivals, and offers catering for events like birthday parties, corporate functions, weddings, and graduations. Chank’s Grab-N-Go can be found online at www.ChanksUSA.com. 


About the ECAC: The ECAC (Eastern College Athletic Conference) is an eighty-two-year-old organization with well over 200 member schools across all three NCAA Divisions - I, II and III. The ECAC exists to enhance the experience of student-athletes participating in intercollegiate athletics and provides great value for universities and colleges by sponsoring championships, leagues, bowl games, tournaments and other competitions throughout the Northeast. The ECAC’s esports platform is continuing to expand the geographic footprint for the conference nationally. The ECAC is also sponsoring competitions and leagues involving other varsity and club sports that do not fall under the umbrella of the NCAA. 


About Collegiate Sports Management Group: Founded in 2014, CSMG is a “College Properties Group” that drives the business performance of college athletic conferences and schools, providing them with a successful growth strategy, and generating revenue to support their athletic departments and initiatives. CSMG specializes in Marketing Rights/Revenue Generation, Content Creation and Distribution, Media Rights Strategy and Negotiation, Sponsorship Sales, Licensing and Esports. To learn more about Collegiate Sports Management Group clients and case studies, visit www.collegiatesmg.com. 

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