RICHMOND, VA – The Colonial Athletic Association (CAA) and Collegiate Sports Management Group have extended the agreement for representation of the conference’s media rights through 2023. CSMG will continue to negotiate and advise on all television, digital/streaming, audio, website and mobile deals on behalf of the conference.
“The CAA is very pleased to be able to extend its partnership with CSMG,” CAA Commissioner Joe D’Antonio said. “Over the past three years CSMG was instrumental in helping our Conference secure several important media rights agreements including our revolutionary agreement with FloSports. Going forward, the CAA looks forward to working with CSMG to continue to grow the brand of the Conference by highlighting, within an ever-changing media landscape, the incredible athletic and academic accomplishments of our coaches and student-athletes.”
CSMG CEO Michael Schreck said, “The CAA is a prominent Division I conference with strong member institutions and a significant footprint across the East Coast, including a presence in several of the nation’s top media markets – New York, Philadelphia, Boston, Washington, D.C. and Baltimore. We have and will continue to strategically align the CAA with great media partners, while increasing content distribution andmaximizing exposure for the Conference and helping schools with local media rights.
CSMG has led media strategy and negotiations on behalf of the CAA conference since 2016 and has brokered several deals including the ground-breaking, seven-figure annual agreement with FloSports; the CBS TV package of Men’s basketball games including the regular season, and the semifinals and finals of the CAA Tournament; Men’s and Women’s Lacrosse agreements with Lax Sports Network, Westwood One Radio, Sidearm Sports, Stretch Internet, FOX, and a handful of local/regional Linear RSN deals for several CAA schools.
About the CAA
The Colonial Athletic Association is a 10-member Division I athletic conference with a geographic footprint that stretches from Boston to Charleston, S.C. Recognized as one of the nation’s top collegiate conferences both athletically and academically, the CAA encompasses several of the nation’s largest metropolitan areas. Member schools include the College of Charleston, the University of Delaware, Drexel University, Elon University, Hofstra University, James Madison University, the University of North Carolina Wilmington, Northeastern University, Towson University, and the College of William and Mary.
CAA Football is a 12-member Division I conference that competes in the Football Championship Subdivision. CAA Football has produced six national champions (Massachusetts – 1998, Delaware – 2003, James Madison – 2004, Richmond – 2008, Villanova – 2009, James Madison – 2016). Member schools include the University at Albany, the University of Delaware, Elon University, James Madison University, the University of Maine, the University of New Hampshire, the University of Rhode Island, the University of Richmond, Stony Brook University, Towson University, Villanova University and the College of William and Mary.
About Collegiate Sports Management Group
Founded in 2014, CSMG is a “College Properties Group” that drives the business performance of college athletic conferences and schools, providing them with a successful growth strategy, and generating revenue to support their athletic departments and initiatives. CSMG specializes in Marketing Rights/Revenue Generation, Content Creation and Distribution, Media Rights Strategy and Negotiation, Sponsorship Sales, eSports and Licensing. To learn more about Collegiate Sports Management Group clients and case studies, visit www.collegiatesmg.com.
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