ATLANTA, Ga. - The ASUN Conference announced a multi-year partnership with TicketSmarter to serve as the league's secondary ticket retailer. The deal with TicketSmarter includes the creation of the ASUN Scholar-Athletes of the Month, which will highlight two student-athletes per month throughout the year.
"The ASUN Conference is a great collegiate conference and we are thrilled to be partnering with them over the next several years. We look forward to bringing value to the conference, their teams and fans through our platform," said TicketSmarter CEO Jeff Goodman.
This partnership with TicketSmarter was brokered by Thomas O'Keefe, Manager of Brand Partnerships & Esports at Collegiate Sports Management Group. The ASUN and CSMG formed a partnership in 2019, with the company representing the ASUN for media and sponsorship across all of the ASUN's assets to generate revenue and exposure for the conference.
"This new partnership will provide outstanding promotional value for TicketSmarter throughout our most exciting and well-attended championship," said ASUN Commissioner Ted Gumbart. "The ASUN will receive extensive reach and first-rate service in the important and growing digital ticketing market. Thanks to TicketSmarter for coming on board to support the ASUN and our amazing student-athletes."
TicketSmarter is a national ticket marketplace offering the best tickets at the guaranteed best price for live events featuring sports concerts and theatre. With over 125,000 live events and 48 million tickets for sale, our mission is to enable customers from all walks of life to experience and enjoy the power and excitement of live events. TicketSmarter is a partner with ESPN Events, Rose Bowl Stadium, title sponsor of the TicketSmarter Birmingham Bowl and many other events and venues nationally. TicketSmarter is focused on giving back to the communities it serves through supporting children charities by donating a portion of every ticket they sell with a minimum contribution of $250,000.
Founded in 2014, CSMG is a College Sports Properties Group that drives the business performance of college athletic conferences and schools, providing them with a successful growth strategy, and generating revenue to support their athletic departments and initiatives. CSMG specializes in Marketing Rights/Revenue Generation, Content Creation & Distribution, Media Rights Strategy & Negotiation, Sponsorship Sales, Licensing, Event Production & Management, CRM, Ticketing and esports. CSMG esports rights encompass the ECAC, the NJCAA, and most of the other 20+ conferences represented by CSMG for traditional sports. To learn more about CSMG, visit www.collegiatesmg.com
ABOUT THE ASUN CONFERENCE
The ASUN Conference, a member of NCAA Division I, boasts nine member institutions committed to Building Winners for Life. The ASUN meets the challenge of maintaining the highest standards in academic and athletic achievement with a true balance between student and athlete. The ASUN includes a blend of the most prestigious and dynamic private and public institutions in the region: Florida Gulf Coast University, Jacksonville University, Kennesaw State University, Liberty University, Lipscomb University, New Jersey Institute of Technology, University of North Alabama, University of North Florida and Stetson University. The addition of Bellarmine University in Louisville, Ky., will bring the ASUN membership to ten for the 2020-21 academic year.
Copyright © 2020 Collegiate Sports Management Group - All Rights Reserved.
Website by: eMAP Marketing